The Communications Brief
Brand: Syracuse University
Objective: convince high school students it is the best college choice for them
Target: 17 year old you, looking for a university experience that they will enjoy but will give them the educational prestige to launch their career
Proposition: Syracuse University is your perfect match
Reason to Believe: SU is a large university so you’ll get a tremendous variety of courses and the prestige on one of the nation’s leading universities
Moment of Receptivity: junior year of high school
Tonality: authoritative
Insight: students want a university with an excellent academic reputation and one that will be a lot of fun to attend
